Want to appear on the first page of the search engine result pages when you search keywords related to your business?
According to studies, the majority of people (more than 70%) will click on one of the top 5 websites.
That's why, you got to be smart about your SEO.
Your SEO, or search engine optimization, is a set of rules that can be followed by site owners to optimize their website for search engines, thus improving their search engine rankings. It basically makes it easier for your site visitors to find your website.
To fully optimize your business website for search engines, you need to configure a number of settings.
Ucraft has its own SEO app that will help you do so. It's aimed to show you how to optimize these pages and allows you to make both, users and search engine robots, figure out what each page is about and whether it's what they've been looking for.
Here, you'll find the structure of your pages and will be able to add Titles and Descriptions, as well as upload Social Images, which appear when you share your page on different social media platforms.
You can also change the Robots crawling behavior from the dropdown menu.
Once you're done, you'll notice a green checkmark indicating that the page is optimized.
Let's see how it works!
Focus on the crucial role they may play in your site SEO when you are writing the Titles and Descriptions of your website.
Mind these two questions:
- Will users click on my website and find what they are looking for?
- Will Google “understand” what my website is all about?
You need to think about these two aspects and find the perfect balance as each page of your website (including the home page) has a unique title and description.
Let’s start with the Title. To comply with Google’s guidelines, it’s best to keep your title around 60 characters. This is considered to be the optimal length and any additional text won't be displayed fully in the search results.
From a search engine perspective, your title should explain what that particular page is about. In the ideal case, your page title should consist of the primary keyword, then a secondary keyword and your brand name.
Think about an average user. Your title should be interesting enough so that people want to click on it, but at the same time, it shouldn’t be misleading. Choosing a click bait title may attract users at first, but they will leave faster than they came to your website.
Making use of Action Words
Having actions words in your title tags can help entice users to click-through.
Some examples of action words often used in titles are:
This will allow users to know what kind of content they can expect to find on the page.
The word “learn,” in your title denotes an educational experience is awaiting. The word “get,” lets the user know that some kind of service will be available on the page or instructions on how to achieve a goal.
When it comes to the Description of your page there are length restrictions as well. To be sure that your description is fully displayed, you should keep it up to 230 characters. Here you can give a more detailed explanation of what your page is about.
Avoid stuffing the description with keywords because this can be interpreted as spam. Instead, try to include a cool call to action that will motivate users to click on your website.
Turning the “Include in the sitemap” setting on will include the title and description of your pages in your XML Sitemap. Without this setting, the search engines will not be able to crawl that bit of information!
Fast loading web pages will help you make your Website SEO friendly, too.
Neither people, nor search engines want websites that are slow to load. On the contrary fast loading websites are SEO friendly (meaning they have an advantage in ranking algorithms over websites that are slower) and generate more user interactions (sales, newsletter signups, contact forms submissions etc).
There are several cases when you might want to use the Redirect functionality.
Whether you’ve deleted a page or a post, or you just want to change the URL structure, just navigate to the Redirections section and hit the 'Add' button to add a new one.
Once you’ve done it, a window will show up where you should simply insert the Old and New URLs.
You will also see a field to select the redirection Type.
- 301 Permanent redirect is one of the most common redirects. You can use this if you want to redirect a deleted or moved page permanently. This redirection type tells search engine robots that the page should no longer be indexed.
- 302 Found redirection is often used to make temporary redirects. Use this type if you want to make sure visitors get to an alternative page, but you want to reuse the primary URL in future.
The redirections added automatically become active, you can make use of the switcher to Publish/Unpublish them.
Just hit the Save button once you’ve filled in the forms and that’s it! No need to worry about your website visitors being redirected to no other page anymore!
We also suggest checking out these blog posts for more insight on how to better rank on search engines:
Have more questions?
Don't hesitate to let us know via Chat in the lower right corner and our Support Team will provide you with quick and efficient assistance!