You can build a great website, with a nice look and feel, but it can't serve its real purpose until your audience finds it on web.
Want the flow of visitors to drown your website? Then you got to be smart about your SEO.
SEO or search engine optimization is a set of rules that can be followed by website owners to optimize their websites for search engines and thus improve their search engine rankings.
It's vital when it comes to your site's visibility on web and getting more traffic to the website.
And luckily, Ucraft has its own SEO app that you can put to use with no problem.
I'ts aimed at showing how optimized these pages are and helping to make both, users and search engine robots, figure out what each page is about and whether it's what they've been looking for.
Here, you'll find the structure of your pages and will be able to add Titles and Descriptions, as well as upload Social Images, which appear when you share your page on different social media platforms.
You can also change the Robots crawling behavior from the dropdown menu.
Once you're done, you'll notice a green checkmark indicating that the page is optimized.
Let's see how it works!
So when writing the Titles and Descriptions of your website, you should focus on the crucial role they may play in your site SEO.
Mind these two questions:
- Will users click on my website and find what they are looking for?
- Will Google “understand” what my website is all about?
To hit the jack-pot, you need to think about these two aspects and find the perfect balance.
Let’s start with the Title. To comply with Google’s guidelines, it’s best to keep your title around 60 characters. This is considered to be the optimal length and any additional text won't be displayed fully in the search results. From search engine perspective, your title should explain what that particular page is about. In ideal case, your page title should consist of the primary keyword, then a secondary keyword and your brand name.
Now think about an average user. Your title should be interesting enough, so that people want to click on it, but it shouldn’t be misleading at the same time. Choosing a clickbait title may attract users at first, but they will leave faster than they came to your website.
When it comes to the Description of your page there are length restrictions as well. To be sure that your description is fully displayed, you should keep it up to 230 characters. Here you can give more detailed explanation of what your page is about.
When writing the description avoid stuffing it with keywords because this can be interpreted as spam. Instead, try to include a cool call to action that will motivate users to click on your website.
There are several cases when you might want to use the Redirect functionality.
Whether you’ve deleted a page or a post, or you just want to change the URL structure, just navigate to the Redirections section and hit the 'Add' button to add a new one.
Once you’ve done it, a window will show up where you should simply insert the Old and New URLs.
You will also see a field to select the redirection Type.
- 301 Permanent redirect is one of the most common redirects. You can use this if you want to redirect a deleted or moved page permanently. This redirection type tells search engine robots that the page should no longer be indexed.
- 302 Found redirection is often used to make temporary redirects. Use this type if you want to make sure visitors get to an alternative page, but you want to reuse the primary URL in future.
The redirections added automatically become active, you can make use of the switcher to Publish/ Unpublish them.
Just hit the Save button once you’ve filled in the forms and that’s it! No need to worry about your website visitors being redirected to no other page anymore!
We'd also suggest checking out these blogposts for more insight on how to better rank on search engines:
Hope you find them helpful!
Have more questions?
Don't hesitate to let us know via Chat in the lower right corner and our Support Team will provide you with quick and efficient assistance!