No matter whether you are a designer or a restaurant owner, have an online shop or a small hotel, your customer feedback is super important as in the end of the day, we’re all striving to prove our customers that they’ve made a right choice.
After all, you should constantly try your best to improve your skills, service or product to satisfy your audience and how else you want to do that, if not by letting them tell their thoughts?
Why is customers’ feedback essential for your business?
The answer is pretty simple: you get to know what’s on your clients’ mind, how they actually feel about what you offer and what features they are craving for.
The customer satisfaction or dissatisfaction comments will give you guidance on creating your products or services roadmap to meet your clients’ needs perfectly.
Besides, you can create a special connection with your audience and let them believe that you value their sentiments towards what you do and you do care.
Before you even get started, you should define for yourself how your unique business can leverage on customer feedback and what points you should focus on.
You can always use the good old questionnaire emails to ask your dedicated customers to leave you the candid feedback you need, but what if you don’t have a contact list and even a hint, who visits your website?
Various customer satisfaction surveys, dedicated forms, tests and feedback boxes can serve as a light in the dark.
All you need to do is add one to your website, define the right questions and wait for the feedback to pour!
Ucraft suggests making use of the integration with Typeform as one of the best online survey tools that will cover all your needs in a brilliant way. The online customer survey may be easily customized to host any type of question due to a great number of question types and configuration options.
Here’s how to make it happen instantly:
- Once you’ve created a Ucraft website, go to Typeform Home Page and hit Get Started
- Click “Create new Typeform”
- There are two options available here: “Start from Scratch” or use a “Predesigned template”, that you can fully customize
- Let’s go with the first: Choose a name and language for your Form
- You’re all set to add questions!
- First and foremost, write a welcome message, logo, image, etc. to drive your site visitors to start the survey
- Choose a question type from the options on the left and drag and drop it to the second field
- Pick the types that best suit your expectations and cover your needs: from texts to yes or know questions and ratings.
- Add a custom Thank you message to the blue field to sum it up
Once you’ve done with "Building the survey", we can move to the "Design tab" to
- pick a color palette, webfont and a background image for your questions. Make Sure it fits your Ucraft Website overall design.
What’s up next?
- Some important configurations for your Typeform. You’ll find this Video Tour pretty helpful.
- Ready to Share your Typeform?
- Copy the unique URL as mentioned in the field above
Time to navigate to your Ucraft website and make it work!
- Go to the Elements section on the Left panel
- Simply drag and drop it to the desired area on your page
- Remember the copied URL? Paste it to the Enter Typeform URL field now!
That’s it! The form you’ve created will automatically appear on your Ucraft Website. Cool, right?
What about checking out how the Typeform is used on one of Ucraft Templates: https://www.ucraft.com/demo/patar
Ucraft also has some tips to help you generate a quality survey:
- First things first! Keep the questions short, don’t take too much of your customers’ precious time.
- Ask exactly what you need to know, don’t make the online survey twisted or vague.
- Be careful with the approach to the survey questions, make your site visitors want to answer them rather than have to. Like in case you need to ask UX/ tech questions to non-technical people, change the formulation or add a rate bar, so that your users don’t have to give answers but rather estimate how they feel about it.
- Create a cordial vibe around the survey, let your customers know that you care and will get back to them.
- Keep it personal: add a note saying that you’d appreciate the time spent on fulfilling the survey. Let the customer feel special by sending them a Thank you message or a timely personal Email response back. (make sure to add a Email field, too.)
- Make your audience feel real, exclude any kinds of robot-like or test queries.
- Add smart, open-ended questions.
- Experiment with the inquiries to reach the best results.
Once you’ve got the valuable feedback and determined your customer needs, the most unacceptable thing you can possibly do is merely reading it and passing on, while the wise step would be using that information as a starting point.
Analyse the results and make decisions to improve whatever you offer to your audience and to cover your customer needs. Now you know how they feel about your business and it’s the best time to consider the filtered objective opinions.
Don’t be afraid to experiment and take up new trends. Listen up to your audience and trust your gut to make the most out of their feedback!